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Sweet Blasphemy



Inus Pretorius


Jessica Rey presents the history of the evolution of the swimsuit including the origins of its design, how it has changed overtime and the post-feminist association of the bikini symbolizing female empowerment. She refers to neuro-scientific studies revealing how male brains react to images of scantily clad women versus images of women deemed modest and what the implications of the results are for women in society.

(Note: As the OP, I disagree with Rey’s approach to putting the onus on women to alter ourselves rather than to alter the male perception of women – brain wiring has plenty to do with socialization and if we worked against the culture that fuels men’s objectification of women, women’s clothing choices would matter far less in terms of how men perceive us and determine how to interact with us).

Jessica Rey - The Evolution of the Swim Suit




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